Images via AMC and TVoverMind

Finally! Mad Men was back in action last night with the season 4 premiere. 1963/64 is definitely signaling a more modern, less 50’s influenced Madison Avenue (thats where the term for ad guys working on Madison Avenue came from - Mad Men) advertising world. Seeing the new offices of Sterling Cooper Draper Pryce’s sleek new corridors with more open-style, albeit rigidly-designed spaces, combined with the more modern, less cutesy style of dress worn by the women - its easy to see a more liberal, free influence of the mid/late sixties approaching.

The fashion and beauty in the episode was particularly symbolic of the women’s evolving characters: PEGGY has gained confidence, wit and a more paired-down yet womanly approach to her conservative dress code. Ponytails, full skirts and little bows no more - she’s defiant and a touch dangerous - really commanding the space she’s in far more than last season. JOAN is less obviously flirtatious and while you could never really hide those gorgeous curves, her style has become a touch more down-to-business - a good thing since she now has her own office (!) and a lot more responsibility (something tells us she’s the glue at SCDP). She still shows her strength and attention-getting tactics in her popping-red lip colour. BETTY, on the other hand, seems to be the one stuck in a rut (both fashion/beauty-wise as well as in her life decisions. Having trouble getting used to being Betty Francis (her and us!!), she’s outwardly pleasant yet somehow seems sadder, more unsettled (and less glamorous) than ever. She looks older and less connected - a little too tweed-suits and pearls. We’re secretly hoping for a late-season reconnect with Don (or at least a tryst) - are we alone on this? Remember last season’s super-sexy Rome episode with all the wildly outfits, hair and makeup? One of the best of the season.

Don’s date Betthany Van Nuys was a stunning but a little too much of a Betty look-alike for it to go unnoticed. Let’s see if he’ll pursue her.

Can you tell we love the show? Stay tuned for weekly Monday Mad Men updates! For a fantastic review of all things style, fashion, and beauty related to the show, complete with insider info from those who work on set, check out a great blog on AMC:

http://blogs.amctv.com/mad-men/fashion-file/

Taking inspiration from the Couture shows in Paris last week - in particular Chanel - we’re very into the bright lip look paired with fresh, barely there eye makeup. Orangey-red, mellon, hot pink and berry shades are a sexy way to change up your summer look (or the perfect opportunity to spice up your hot n’ humid wardrobe choices that have been on heavy rotation lately).  Try Gee Beauty’s Mirco Red, Flamingo, Posh Pink or Mellon shades.

Loving summer colour. Coco tan treatments, St. Tropez products, Peaches and Creme shimmering powder. Soft apricot cheeks with nude-coloured lips… now is the time to try cream blushes, cheek stains, sheer lip stains, loose messy updo’s, braids, linen shirts, gladiator sandals, shorts…. we love summer. Enjoy!

We’re super-excited to be carrying Bliss products. We’ve been fans of the line for years - we love how easy they are to use, the cheeky voice of the brand, and how there just seems to be the right product for each little (or large!) skin concern we may be having.  Our current favorites are the Triple Oxygen Instant Mask, the Lemon and Sage Body Butter and the Fabulous Foaming Face Wash. Stop by the studio to test out the products or to pick up your must-haves.

Beautiful new pieces in from Lulu Frost. Seriously statement-making jewels to make any outfit pop. These handmade pieces are limited so catch them while you can.

Beirn (pronounced “burn”) Bags are a hot item spotted on the arms of some of New York’s chicest girls. The luxurious tote bags are ideal for daytime, travel, or evening concealing your lunch-bag or gym shoes. Just arrived at Gee!! We’re very excited to be carrying a few different colours and styles from the line.

Very excited to have photographer Todd Selby’s book The Selby Is In Your Place in at Gee Beauty. Compiled from shots from his website theselby.com - Peeking inside the homes of some of the hippest from around the globe, the book is a cool mix of downtown style and recontextualized vintage finds mixed with lots of individual personality, a la Erin Wasson (above). A must-have for the creative, decorator types.

We’re excited to be part of a fabulous event with Midham Fine Jewellery next week - an evening of gorgeous jewels and bubbly awaits! Come toast the new Bridal Collection and chat with us about your upcoming nuptials. Once you get the ring down, you’ll need to book the perfect mani (or makeup) to show it off. I do indeed!

Calling all TEENS

GEE BEAUTY AND CLEAN START PRE-SUMMER PARTY

Friday June 11  3pm - 6pm  Gee Beauty 2 Roxborough W. 416 486 0080

You don’t want to miss it!

Get in the know with product show-hows and mini-makeup lessons. Chances to win Teen Vogue Handbooks and cool Michael Kors shades. After this party you’ll be looking fresh, fun and pretty all summer long.

RSVP to info@geebeauty.com or call 416 486 0080. Bring your friends!

With all the buzz surrounding the movie, its almost impossible not to know Sex And The City comes out tomorrow. Story-lines and predictability aside, you can’t deny the idea of 2 hours of pure fashion and beauty eye-candy. Its like a fantasy-land of Louboutins, Louis, Dior, Dolce, Chanel, Fendi (we could go on and on you see….) providing endless outfit inspiration thanks to the amazingly talented Patricia Field.

We have to say that SJP nailed it on the red carpet the other night at the film’s premier. The canary yellow of her Valentino, the debut of her new buttery-blonde highlights, the smokey copper/gold eye to make her blue eyes pop, the nude lip - its bang-on and seems fresh and modern. What do you think?

Derek Blasberg (Style.com’s resident Social Intelligence reporter - and a personal fav of Gee Beauty’s), wrote a witty, sassy, tongue-in-cheek manual for women of all ages - schooling us on ways to be classy. Its a definite must-read. Books will be back in stock at GEE tomorrow - we’ve already sold out twice!! Plus, Mr. Blasberg will be making the rounds with personal appearances this week in T.O.

If you ask us, Classy (along with a lash curler, a lipstick and a Gee Beauty Brow) are the most transformative beauty tools for under $30 a girl could want!!

New Spring/Summer Giles. We have the whole collection of gold and silver pieces embellished with the most beautiful blue stones. Earrings, rings, bracelets oh my!

Do you Coco? Applying self-tanner is the best and fastest way to give the look of perfectly smooth skin, hide any imperfections and feel slimmer. Bonus tip: a second layer will reduce the look of any ‘orange-peel’ or dimpling of the skin.

When you purchase a package of 4 Coco tanning applications ($280), you receive the 5th for free (a value of $70) as well as receive a St. Tropez Buffing Mitt for follow-up at home.

If you love the look of tanned skin (and no, not orange-y or streaked fake-tanned skin), but rich and natural looking colour - this club’s for you. It’s the safest way to capture a healthy, golden tan that looks natural, and is evenly applied.

Spring is in the air, skin is in sight….  416 486 0080